Adham Faramawy

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Adham Faramawy

Hyperreal Flower Blossom (2015)

In an attempt to represent hyperreal images of gendered vocaloid algorithms derived from the look of anime characters, Faramawy approaches scent as a sculptural form, a presence without a body. The use of perfume as a commercial outlet comes as an extension of his research into embodiment, representation and the effect of commercial forms on identity construction. As a translation of a video of an anime character dancing in a garden, Faramawy combines top notes of burgundy, blackcurrant and cantaloupe, mid notes of tea rose and birch leaf and a base note of animalone, to create an olfactory experience that is vivid, effervescent, and coquettish. An animated video advert has also been produced by the artist to accompany the work.

Adham Faramawy (b.1981, Dubai) holds a BA in Fine Art at The Slade School of Fine Art and graduated with an MA in Fine Art from the Royal Academy of Art in 2013. Solo exhibitions include; Feels Real, Marian Cramer Projects, Amsterdam, (2014) and Hydra, Cell Project Space, London, (2014). Group exhibitions include; E-Vapor-8, Site Gallery, Sheffield, UK, (2014), Pre-Pop to Post-Human: Collage in the Digital Age, Hayward Touring, (2014-2015), Bloomberg New Contemporaries, ICA, London, (2013), Half Abstract, David Roberts Art Foundation, London, (2013) and Silica, Galerie Sultana, Paris, France, (2013). Faramawy’s video works have also been included in screening events such as; 21st Century Pop, ICA, London, (2014). Flatness, Oberhausen Film Festival, Oberhausen, (2013), Syndrome of a Decade, Ikono Film Festival, (2013) and Diamond Dust- A shifting grammar of originality, CIRCA Projects, Edinburgh Arts Festival, (2013).

Adham Faramawy

Hyperreal Flower Blossom (2015)

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Each bottle contains 200ml of the Hyperreal Flower Blossom scent.  
Each bottle comes inside the Hyperreal Flower Blossom box with black rubber display tile.
The bottles are handmade and therefore unique. Shapes vary.

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